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ATALIA was launched in February 1987 as an international sales hub for European design furniture, offering its clients, on the one hand, comprehensive procurement services, including consulting, information, documentation and logistics and, on the other hand, meeting the needs of furniture manufacturers, by extending their reach into channels and markets to which they were not exposed.
From the beginning ATALIA was mainly focused on the markets of the Far East, especially Japan, Hong Kong and Singapore. Then, following strong market leads, we started selling into Korea, Taiwan, Malaysia, Indonesia, Thailand, the Philippines, Vietnam and China. All these countries have been and still are very enthusiastic importers of the best in European quality furniture.
We are now providing a broader range of services to our customers, by advising and supporting them in all aspects of the selection, ordering, promotion and sale of the furniture brands that we represent. Whether our commercial customers wish to launch a new retail operation or whether they already own an established business, whether they want to represent a single brand or multiple brands, we are there to help them succeed.
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In July 2006 ATALIA moved its Head Office to new premises in the town of Mariano Comense. This initiative brought us even closer to the heartland of the Italian furniture industry. At this time Mr. Giuseppe Gaviraghi, an experienced and very successful sales manager, joined us and was assigned the specific mission of improving our services and growing our sales of modern design furniture in the Far East. In 2010 Ms. Lim Liang Choo joined ATALIA . Given her profound knowledge of the dynamic Far Eastern markets and her transcultural competence, she is ideally suited to develop our sales of classical furnishing products as well as classical furnishing projects in that region.
Personal commitment, rich experience and skills, together with the exceptional quality and beauty of the products we sell, are the basic ingredients that have made ATALIA the successful enterprise it is today. With those ingredients we have built up the people, the professionalism, and the infrastructure needed to offer our clients a personalised furniture procurement and consulting service second to none.
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