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THE 2018 MILAN DESIGN WEEK BROKE ALL PREVIOUS ATTENDANCE RECORDS
2018-04-24

The Milan Design Week comprises the impressive exhibits and programs of the Salone del Mobile, the annual international furniture exhibition staged in the fairgrounds of Rho, and the Fuorisalone, a vast set of extremely original events distributed across numerous locations in the city of Milan.

 

More than 434'000 visitors from 188 different countries came to the 2018 Milan Design Week. Attendance was higher by 26% as compared to 2017.

 

Among the exhibition sites in the city of Milan, the University show attracted 40% more visitors than last year, while the famed Tortona district saw 15% more people appear than last year. 

 

An interesting development this year was the manifest issued by the Milan trade fair organisation. This document was published ahead of the Design Week and called upon industry to seriously increase its ecological innovation and sustainability efforts. The need to embrace the Circular Economy and to forge deeper relationships with the world of culture, was emphatically expressed.

 

Designers are now becoming increasingly aware and responsible in their material choices. The Design Week did indeed reveal the debut of eight products manufactured with recycled materials.

 

Austrian designer Philipp Aduatz devised a Digital Chaiselongue in 3-D printed concrete, which beautifully harmonised material economy, craft ability and advanced technology. 

 

At her Spazio Rosanna Orlandi, famed Milan gallerist Rossana Orlandi, one of the most appreciated and respected curators in the design world, presented her project aimed at the sensible use of synthetic materials. At this event, held exclusively during the Milan Design Week, Rosanna Orlandi brought designers to reveal their projects based on recycled plastic. 

 

Technology also stepped up at this year's Milan Design Week. Some rather important technology companies vied for visibility, among them Google that made its Milan Salone debut with an installation highlighting its hardware designs integrated in residential settings.

 


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